Health sector

The health sector is currently facing a number of challenges (from Covid-19, anti-vaccine movements, inequalities, social stigmas, tight budgets, etc.), which are expected to continue in 2024. Responding to these various challenges will give rise to or reinforce certain trends in the sector, such as personalization, decentralization and sustainability.


LLYC (LLORENTE & CUENCA Madrid, S.L.) has produced a report for the year 2024 (Forecast Healthcare 2024), which highlights 12 forecasts for the healthcare sector, namely:

  • Greater awareness of individual health care and improved habits;
  • Attention to caregivers and their role in improving patients' health;
  • Increased pressure on the sustainability of health systems;
  • Greater transparency and inclusion in clinical research;
  • One Health focus (interconnection between human, animal and environmental health);
  • Corporate orientation with social responsibility;
  • Destigmatization of mental illness;
  • Greater access to pharmacological innovation and health technologies;
  • More and better solutions for devastating diseases with few treatment options;
  • Big Data and Artificial Intelligence (AI) to accelerate the development of medicines and vaccines;
  • Increasing vaccination in children and adults, bridging the anti-vaccine movement;
  • New technologies to bring health closer to the patient.

To see the trends in more detail and the full report, see: link